About Diversified Floor Care
Get to know your Oldsmar, FL area flooring experts
Diversified Floor Care | Over 35 years of experience
Founded in 1991, Diversified Floor Care is a family-owned and operated company proudly serving the greater Tampa Bay Area for 35 years. What started as a small family business has grown into a trusted name in flooring installation and bathroom remodeling through dedication, integrity, and a true passion for craftsmanship.
Our longevity in the industry is not by chance. For over three decades, we have remained competitive by delivering personalized service, superior workmanship, and honest pricing. While many companies focus on volume, we focus on relationships. Every project receives hands-on attention, clear communication, and the level of care only a family-run business can provide.
We specialize in professional installation of hardwood, tile, vinyl, laminate, and carpet flooring, as well as custom tile work, staircase construction, and bathroom renovations. Fully licensed and insured, we stand behind the quality of our work and the trust our clients place in us.
Our success has been built one satisfied customer at a time. The referrals, repeat clients, and long-term relationships we’ve earned over the years are the reason we continue to thrive today. At Diversified Floor Care, we don’t just renovate spaces — we help families create homes they’re proud of
Contact usOur longevity in the industry is not by chance. For over three decades, we have remained competitive by delivering personalized service, superior workmanship, and honest pricing. While many companies focus on volume, we focus on relationships. Every project receives hands-on attention, clear communication, and the level of care only a family-run business can provide.
We specialize in professional installation of hardwood, tile, vinyl, laminate, and carpet flooring, as well as custom tile work, staircase construction, and bathroom renovations. Fully licensed and insured, we stand behind the quality of our work and the trust our clients place in us.
Our success has been built one satisfied customer at a time. The referrals, repeat clients, and long-term relationships we’ve earned over the years are the reason we continue to thrive today. At Diversified Floor Care, we don’t just renovate spaces — we help families create homes they’re proud of
Awards & associations
Meet The Team
Larry Carrea
Owner & Operator
Larry Carrea is the owner and driving force behind Diversified Floor Care, bringing over three decades of hands-on experience in the flooring and remodeling industry. As a leader of a family-owned business built on hard work, integrity, and craftsmanship, Larry has played a key role in the company’s growth and long-standing reputation in the Tampa Bay area.
Throughout the years, Larry has taken on multiple roles within the company, including client relations, project estimating, installation oversight, and logistics coordination. His deep knowledge of the trade, combined with his commitment to customer satisfaction, ensures that every project is completed with precision and care.
Larry’s dedication to quality and personal involvement in each job is a big part of why Diversified Floor Care continues to earn the trust of homeowners year after year.
Throughout the years, Larry has taken on multiple roles within the company, including client relations, project estimating, installation oversight, and logistics coordination. His deep knowledge of the trade, combined with his commitment to customer satisfaction, ensures that every project is completed with precision and care.
Larry’s dedication to quality and personal involvement in each job is a big part of why Diversified Floor Care continues to earn the trust of homeowners year after year.
Ashley Carrea
Sales & Project Specialist
Ashley Carrea plays a key role at Diversified Floor Care as the right hand to the owner, Larry Carrea. She is instrumental in driving the company’s growth through her dedication to client relations, lead generation, and project coordination.
Ashley specializes in securing new projects through platforms like Thumbtack, managing leads, coordinating appointments, and conducting precise measurements for upcoming jobs. Her strong communication skills and attention to detail ensure a smooth and professional experience for every client from the very first interaction.
With a passion for design and a keen eye for detail, Ashley is especially known for her expertise in bathroom and kitchen remodeling. She brings creative ideas to life, helping clients envision and achieve beautiful, functional spaces. Her commitment to excellence consistently results in happy, satisfied customers.
Ashley specializes in securing new projects through platforms like Thumbtack, managing leads, coordinating appointments, and conducting precise measurements for upcoming jobs. Her strong communication skills and attention to detail ensure a smooth and professional experience for every client from the very first interaction.
With a passion for design and a keen eye for detail, Ashley is especially known for her expertise in bathroom and kitchen remodeling. She brings creative ideas to life, helping clients envision and achieve beautiful, functional spaces. Her commitment to excellence consistently results in happy, satisfied customers.
Vinnie Carrea
Sales & Measurement Specialist
Vinnie Carrea is an essential part of the Diversified Floor Care team, serving as both a sales professional and measurement specialist. He works closely with clients from the very beginning, helping them plan their projects while ensuring accurate measurements for a seamless installation process.
In addition to his role in sales, Vinnie is highly skilled in taking precise on-site measurements, which are critical to the success of every project. He also plays a key role in logistics, making sure all materials are delivered and ready before the installation team arrives, keeping projects on schedule and efficient.
Vinnie’s attention to detail, organization, and commitment to customer satisfaction help create a smooth experience for every client—resulting in high-quality work and happy homeowners.
In addition to his role in sales, Vinnie is highly skilled in taking precise on-site measurements, which are critical to the success of every project. He also plays a key role in logistics, making sure all materials are delivered and ready before the installation team arrives, keeping projects on schedule and efficient.
Vinnie’s attention to detail, organization, and commitment to customer satisfaction help create a smooth experience for every client—resulting in high-quality work and happy homeowners.
